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New Day Oats
Ecommerce
2025
New Day Oats is a creative performance project focused on scaling a high-protein DTC breakfast brand through highly targeted Meta Ads deployment. The strategy centered on developing direct-response static imagery to position the product as the ultimate zero-prep morning fuel for high-performing professionals.
Recognition
Client Name
Judy Fletcher
Services
Meta Ads Management
Rating
4.8 / 5.0
Problem
New Day Oats relied on generic "healthy breakfast" messaging that failed to trigger immediate buying intent, resulting in low click-through rates and high landing page drop-offs. The core challenge was pivoting the brand's positioning away from broad nutrition and toward a highly acute, relatable pain point: the morning energy crash experienced by busy professionals.
Solution & Experience
We engineered a systematic static-ad testing matrix focused heavily on clear feature callouts, daily routine hooks, and friction-free subscription offers. By strictly monitoring backend purchase data, we rapidly identified the top-converting creative variations and scaled the winning post IDs natively.
Final thoughts
The optimized static asset framework triggered an immediate 45% reduction in CPA while successfully scaling monthly recurring subscription revenue. This campaign underscores that straightforward, benefit-driven static imagery remains a dominant acquisition mechanism for transactional DTC products.
Pricing
Affordable meta ads solutions with no hidden costs
$197
/ 2 Weeks
Perfect for startups and small businesses needing meta ads.
What's Included:
Campaign with multiple ad sets
Standard turnaround time
3 Dynamic ads setup
Unlimited revisions
cWhatsapp + email support
$297
/ Month
Popular
Best for growing businesses needing faster and priority ads.
What's Included:
Campaign with multiple ad sets
Faster turnaround time
4 Dynamic ads setup
Unlimited revisions
ROI analysis and account strategy