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Axis
Ecommerce
2025
Axis is an ecommerce wallet brand needing to scale their conversion funnel using a highly optimized Meta Ads creative strategy. This initiative specifically deployed high-performance static graphics to capture rapid user attention and communicate the brand's unique value propositions faster than traditional video content.
Recognition
Client Name
Joshua Chan
Services
Meta Ads Management
Rating
5 / 5.0
Problem
Axis possessed high-quality mid and low-funnel targeting but suffered from a low cold-traffic conversion rate, leading to unsustainably high CPAs. The primary challenge was breaking through feed fatigue with direct, benefit-driven messaging that could turn passive scrollers into immediate buyers.
Solution & Experience
We engineered an aggressive static ad matrix to A/B test direct-response hooks, benefit callouts, and conversion-focused offers across tailored audience segments. By constantly analyzing click-through rates and backend purchase data, we rapidly isolated the winning variations to scale them predictably.
Final thoughts
The redesigned Axis ads and strategic approach yielded an immediate and substantial uplift in all critical KPIs. Link Click-Through Rates (CTR) increased by over 40%, while the overall account CPA was reduced by 35%. This project successfully highlights that a targeted, static creative-led approach on Meta can significantly outperform broad, less-defined campaigns and establish a robust foundation for scalable account management.
Pricing
Affordable meta ads solutions with no hidden costs
$197
/ 2 Weeks
Perfect for startups and small businesses needing meta ads.
What's Included:
Campaign with multiple ad sets
Standard turnaround time
3 Dynamic ads setup
Unlimited revisions
cWhatsapp + email support
$297
/ Month
Popular
Best for growing businesses needing faster and priority ads.
What's Included:
Campaign with multiple ad sets
Faster turnaround time
4 Dynamic ads setup
Unlimited revisions
ROI analysis and account strategy